Hyundai Partnership Could Drive Re-Rating
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Overview: Collaborate Corporation Ltd ("Collaborate", "CL8", "the Company") is an Australian technology company providing mobility solutions to the automotive industry. Collaborate allows automotive manufacturers and dealers to access new revenue streams for vehicles through its operation of online marketplaces. The Company's primary focus is DriveMyCar (peer-to-peer car rental) and www.Carly.co (car subscription). Wise-owl first initiated coverage in April 2017 and issued an update in February 2019 titled "Renewed focus on growth" after the launch of car subscription service Carly.
Catalysts: The agreement with Hyundai validates Carly’s value proposition and allows Collaborate to access a nationwide network of 172 dealerships at a low cost. Additional supply agreements with established brands including Suttons Motors, Subaru and Peugeot further validate the progress of Carly and ensure a consistent supply of vehicles as demand increases. The partnership with I- Motor offers a potentially compelling, scalable online model consistent with Carly’s business model where financial metrics are expected to improve with scale. A $1m strategic investment from Turners Automotive, the largest seller of cars in New Zealand, provides near-term funding and will allow Collaborate to leverage Turners’ expansive footprint and experience to accelerate the forthcoming launch into the New Zealand market.
Hurdles: While no more capital will be required in the near-term, Collaborate remains reliant on external capital and there is no guarantee that future funding can be procured at favourable terms to shareholders. Collaborate has a first-mover advantage in targeting the growing car subscription industry, however, the Company may be subject to the increasing competition which could put pressure on future pricing power. Carly is in its infancy and the commercial appeal and success with partnerships remain to be validated.
Investment View: Collaborate offers speculative exposure to the emerging car subscription industry. The recently launched Carly service has the potential to change the economics of the business fundamentally. While the commercial merit of Carly remains to be validated, DriveMyCar and strategic partnerships – including I-Motor and Hyundai - provide a foundation for Carly to grow, allowing Collaborate to fast-track revenue extraction from these high profile partnerships and expansive ecosystems. The $1m strategic investment from Turners and successful completion of the Entitlement Issue will satisfy the Company's near-term demand for funding and alleviate balance sheet pressure in the short-term. We have increased our medium-term guidance to reflect enhanced revenue growth and cost synergies of the combined group and see strong potential for a re-rating of the stock price once Collaborate can demonstrate the successful execution of its growth strategy. We believe this is a speculative opportunity for investors seeking to gain exposure to the emerging car subscription market.
COMPANY OVERVIEWCollaborate Corporation provides mobility solutions to the automotive industry through two key online marketplaces:
- DriveMyCar (peer-to-peer car rental)
- Carly (car subscription)
Can Collaborate unlock value from Carly?
Leveraging an expansive ecosystem of partnerships, Collaborate allows automotive manufacturers and dealers to access new revenue streams for vehicles through its operation of online marketplaces.
STRATEGY & OUTLOOKThe recently launched car subscription service Carly taps into the growing demand for flexible access over ownership.
According to Deloitte's 2019 Global Automotive Consumer Study, an increasing number of millennials are questioning the need to own a vehicle. In developed markets between 33% and 60% of Gen Y/Z ride-hail users favour shared mobility solutions.
As consumers look for more flexible ways to access vehicles and consumers increasingly see ownership as a burden, there is potential for Carly to "disrupt" the traditional car sales market., which has seen little innovation to date in Australia.
The NSW Government estimates the annual value of car sales in Australia to be $60 billion per annum. The industry is experiencing headwinds, with data from the Australian Automotive Industry showing declines year-on-year.
Regulatory challenges could further challenge the industry on the back of a launched investigation into the $8 billion motor vehicle finance industry by the Australian Securities and Investments Commission in mid-2018. Lending laws for car buyers are expected to tighten and loan application rejection rates could further increase, which has the potential to drive demand for alternative providers such as Carly.
Since launching the service in Q1 2019, the Company has focused on scaling the service via strategic partnerships and geographic expansion. The project received early validation through credible key partnerships including Hyundai, I-Motor and Turners Automotive which could deliver rapid market penetration.
Carly leverages the existing technology and footprint from the DriveMyCar business, which will allow Collaborate to mobilise complementarities and exploit cost and operational synergies of the two business units.
Early data suggest that Carly can be scaled in a capital-light business model via channel partnerships. The model is dependent upon the supply of vehicles by strategic partners and the uptake of the subscription service by consumers.
The average subscription value as of July 2019 was $863 per month (excl. GST) delivering average revenue per month of $303 per subscribed vehicle.
THE BULLS AND THE BEARS
THE BULLS SAY
- The agreement with Hyundai validates Carly’s value proposition and allows Collaborate to access a nationwide network of 172 dealerships at a low
- The $1m strategic investment from Turners Automotive validates the Company's progress and provides near-term funding and will allow Collaborate to leverage Turners’ expansive footprint and experience into the New Zealand market, where Turners is an established
- Near-term funding is satisfied through strategic investment and successful completion of Entitlement Issue raising $1.6m before costs
- Carly represents a strategic expansion of the Company's presence in the automotive mobility sector and significantly leverages the backend technology, platform and resources that exist within the DriveMyCar business
- The partnership with I-Motor could deliver rapid market
- The economic model is compelling as financial metrics are expected to improve with scale.
THE BEARS SAY
- The success of Carly is dependent on the uptake of the subscription service by consumers, which cannot be predicted accurately at this stage
- Collaborate's need for external capital may not be entirely eliminated and there is no guarantee that future funding can be procured at favourable terms to shareholders.
- Collaborate may be subject to increasing competition
- Whilst it appears to be a strong opportunity and Collaborate has already shown success with long term car rentals, the long-term economic benefits of Carly remain to be validated
General Information Only
S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.
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